Comments on: Google AdWords Ad group phrase to landing page matching

By: Alan Bleiweiss

Alan Bleiweiss — Mon, 15 Dec 2008 17:53:44 +0000

I’ve never worked with generators so I don’t know how good they are or what kind of quality you can get with them. If you go that route, feel free to let me (and my blog readers) know what your results are!

By: Jasim

Jasim — Mon, 15 Dec 2008 17:27:55 +0000

Thanks Alan. Do you have any thoughts on using landing page generators so that you can many landing pages to better match the keywords and ads and therefor improve their page rank?

By: Alan Bleiweiss

Alan Bleiweiss — Mon, 15 Dec 2008 16:55:23 +0000

Jasim,

Glad to offer a bit of additional insight. In regard to page creation, all our work is performed manually and individually. When we’re not sure about the best structure for a landing page, we do A/B testing and run it through Google’s Web Optimizer to determine which gets the best results from a conversion perspective.

By: Jasim

Jasim — Mon, 15 Dec 2008 13:25:17 +0000

Thank you very much for this post. I already knew most of the concepts but it put it all together for me. We are in the midst of doing this for one of our clients. Can you tell me if you use any any tools to generate the landing pages and do you develop them individually?

Thank you