Ten Thousand Tweets – Worth The Effort?
It’s been said that it takes 10,000 hours of applied focus for someone to truly be considered an expert on a given topic. Now, I’ve not spent 10,000 hours tweeting, though today I reached the epic 10,000th tweet. And while I don’t necessarily think I’m an expert at Twitter, either as a social media marketing method or as the answer to all of life’s mysteries, I do know that my life has become much richer for it, in many ways. So I figured it would be appropriate to list just a handful of those ways…
Deepening Connections Beyond Blog Comments
Without a doubt, Twitter is the single most useful, and efficient way I’ve come to find that helps me to connect with the SEO industry. Sure, I’ve been leaving comments on other people’s blogs for quite a while now. Until I made connections on Twitter, my comments were, for the most part, lost in a sea of otherwise anonymous comments.
Once I started actually engaging people through Twitter, I began to show people more of who I am as a human being. And that’s allowed us to communicate directly and as an adjunct to blog comments. It extends the conversation, sometimes deepening the connection even.
Now that I’ve come to learn the value of actually tying myself into the search community, I’ve got a direct line on many more blogs and resources than I could have on my own. And when others go to industry related events, I get access to some of the knowledge and insights they gain by following them on Twitter.
An even larger audience
Something that’s come as a result of my involvement in Twitter is that Ann Smarty began to take notice of me – she ended up reading a number of my blog articles (which I, of course, tweet links to), and this past summer, invited me to become a guest blogger at Search Engine Journal. That was a huge leap for me. To go from a handful of regular readers to an audience in the tens of thousands was amazing. My first article was so well received that it went hot on Sphinn in a matter of hours thanks to the power of Twitter.
Since then, I’ve written a handful of other articles for SEJ, and without Twitter, I wouldn’t be able to reach the volume of people I do for spreading the word about them.
Because of that success, last month I was asked (and I accepted) to become one of SEJ’s regular columnists. Starting in January, My column will be appearing twice a month, and I’ll possibly throw a few more in between, if I can find the time.
New Client Opportunities
I’ve actually been able to get new business from people who follow me on Twitter. I don’t know if it’s because they overlook my rants, or those actually help my cause. Either way, to know that just by being me and using Twitter to engage, it’s helped to grow my business in a direct way. And not one of my tweets has ever been a direct sales pitch.
Living Vicariously Through Others
Twitter has given me the ability to live vicariously through Vanessa Jamie Varon as she travels the world seeking romance. It’s not that I don’t have Jamie’s courage. She’s actually recently been living a life that I previously lived. (Ask me about my European adventures some day). So it’s great to have been one of those who actually encouraged her before she was 100% sure she was going for it.
140 Character Laugh-a-thon
Whenever I want a good laugh, no matter what else I’m doing in my day, all I have to do is keep an eye on my Twitter stream long enough, and eventually someone will come out with a Tweet that totally causes me to spew whatever non-alcoholic drink I’m drinking at the time.
I’ve built up a great sports connection with people like Matt Siltala, Arnie K, Matt Leonard and Tony Verre. And I have to admit that talking smack is ideally suited for Twitter.
Support At Times of Pain
Given how much support I received the past month through mentions and DM’s, as I went through the upheaval of my dear friend Don’s hospitalization, subsequent coma-like experience and ultimate death, I can tell you also that the people I’ve connected with on Twitter have provided me with an invaluable ADDITION to my “IRL” friendships.
Well, that’s not exactly a great example of how to use Twitter to form HEALTHY relationships, I suppose. But still, given how many people are on Twitter, there’s an endless list of candidates. All you have to do is keep your eyes open and you’ll see them.
Not Always Good
Sometimes, I can go too far, given how many Tweets I send. What’s great about Twitter is that even people who find me worthy enough to not just outright block me, can, when needed, do so without too much difficulty.
In conclusion, I just want to say thank you to all the people I’ve met on Twitter and who put up with my endless stream of rants. And if you really want to blame someone, blaim Toni Carr – it was through her prompting that I signed up.