Comments on: Meta Descriptions Now Count for SEO says Google? SEO industry Thoughts and Rants Sun, 12 Oct 2014 06:21:05 +0000 hourly 1 By: Alan Bleiweiss Tue, 20 Nov 2012 04:02:50 +0000 This would be acceptable but only if the description matches Google’s evaluation of the page content. If not, Google will replace your description with a snippet of content from the page in question. So unless you can figure a way to get 3000 pages to all have truly unique focus and content, and ensure that description makes sense for every one, you’ll likely see the overwhelming majority of your descriptions replaced.

By: David Tue, 20 Nov 2012 03:25:46 +0000 How does google, searches engines feel when you add a phone number in the meta description.

“Call 817-797-9047. Ask about a home you like or to sell your home. We do Video of your home! Let us show your home the best way!

If I had 3,000 pages and they all ad this. What effect would it have?

By: SEO Matt Tue, 01 May 2012 13:37:03 +0000 I am just reading this now (in 2012), and am curious about how much of this is SEO wisdom is still relevant given the constant changes to Google’s algorithm?

By: radiodave Thu, 18 Nov 2010 16:11:48 +0000 Vanessa; I’m no expert but what u say makes a lot of sense. (Not that Google is expected to be so logical.) You get the distinction between the meta description appearing in SERP and same description weighting the search score. If I were Google, I’d add points if meta description matched text on page and subtract (or even ban) if no match.

By: Scott Thu, 18 Nov 2010 15:02:47 +0000 Hi Alan,

Thank you for the very quick reply!

That is an awesome bit of info to know as many people, myself and a lot seo experts included believe it does and write tags more so for rankings than necessarily getting clicks, or at the very least, certainly don’t write the exact tags we’d like to.

Thank you very much

By: Alan Bleiweiss Thu, 18 Nov 2010 13:54:58 +0000 Scott,

all the testing that was completed (by several people) got the same results – none of us was able to get a site ranking based solely on meta Description content. Feel free to work on changing yours as you see fit, with the understanding that the whole point / value of that text is to reinforce to people doing a search that “this is a site I want to click through to because it really is relevant to my search”…

By: Scott Thu, 18 Nov 2010 09:09:27 +0000 Hi Guys and Girls,

So what happened with all the testing? Where are the results? Is there more about it in another blog post somewhere as i couldn’t find any on the link provided near the top of this page?

I’m very interested to here the results although i assume you found what Vanessa said and what Google states in Webmaster tools is the truth??

I have a site with really good rankings that i want to change the Meta description for but have been too scared too…..I still want to see the results first 😉 but i believe Google…i think 😉

Yea i Do :), still be interested to see what turned up.



By: Thos003 Tue, 29 Jun 2010 18:41:55 +0000 Alan, beyond the fact that I believe meta description does play a role inadvertently in SEO and ranking, I more hardheartedly agree that your description is the hook on your fishing line. And that when included and relevant to the search query you will stand a far better chance of getting good traffic with a catchy, yet accurate, description.

I believe meta description is a best practice.

The only decent argument is that if you don’t include a description that the search term will show up in bold under your listing.

….But, out of pure laziness at times, I don’t take time to add descriptions to all of my blog posts.

By: Alan Bleiweiss Thu, 24 Jun 2010 17:28:32 +0000 Jay,

I have to assume that’s the reason – Google doesn’t need to encourage any more spam, yet the Meta Description “can” be an ideal place to provide the descriptive text for search results pages. So unlike the Meta Keywords field, they don’t want to abandon it altogether. Especially since their ability to select content on the page itself for use in the SERP snippet is quite often very messy 🙂

By: SEO Is Not Science Thu, 24 Jun 2010 17:15:12 +0000 […] knows it.” How many times have you said something like that? Read through the comments on Alan’s META description test and count the passionate opinions there that are soley based on ego without any data to support […]