Comments on: Conversion Optimization is the new Black

By: I trend SEO/SEM in arrivo

I trend SEO/SEM in arrivo — Thu, 09 Sep 2010 22:05:55 +0000

[...] Search Marketing Wisdom di Alan Bleiweiss riguardo alla CRO. – Conversation Marketing di Ian Lurie riguardo la user [...]

By: Alan Bleiweiss

Alan Bleiweiss — Sat, 28 Aug 2010 17:11:48 +0000

Dennis, there’s call tracking solutions – and even better something like MyNextCustomer – ties everything together – where you can assign a phone number for offline campaigns and it registers in the MNC data. Not sure if they have local numbers though.
Alan Bleiweiss´s last blog ..24 Tips on Hiring an Apprentice

By: Dennis van der Heijden

Dennis van der Heijden — Sat, 28 Aug 2010 13:27:29 +0000

Hi Alan,

Did you ever see something like a phone-number that triggers a load of a web-page. That would be perfect! Like pick a local number (same area code as you number) and that way you connect it to an online campaign. Nothing fancy but that way any analytics program can pick it up and mark a conversion.

Regards,

Dennis
Dennis van der Heijden´s last blog ..86 Ways to Increase Conversion- Part 4

By: Alan Bleiweiss

Alan Bleiweiss — Tue, 24 Aug 2010 06:00:10 +0000

Wonders never cease. Be sure to check out my articles at Search Engine Journal http://www.searchenginejournal.com/author/alan-bleiweiss/

By: Michael L.

Michael L. — Tue, 24 Aug 2010 05:14:38 +0000

Hey Alan,

I was perusing this web site and voila, there you are!
Very nice. Thought I’d say hello.

Michael

By: Jacob Schweitzer

Jacob Schweitzer — Sun, 22 Aug 2010 09:12:14 +0000

I agree, I sometimes ignored glaring CRO issues and focused on SEO related aspects in my audits. In the future I will be including these as well so they (developers, designers, etc.) can start fixing them while I work on the SEO issues. We got really valuable takeaways from the user testing – 3rd party opinions are worth their weight in gold. Its easier for them to say ‘your categories suck’, for example. The nature of the SEO consultant – site owner relationship is such that we want to keep them happy so sometimes it is easier to leave such things unsaid.
Jacob Schweitzer´s last blog ..allambition- RT @seobook- New post- Yahoo! Search Now Powered by Bing http-wwwseobookcom-yahoo-search-now-powered-bing

By: Alan Bleiweiss

Alan Bleiweiss — Sun, 22 Aug 2010 09:00:48 +0000

Jacob,

This is a very good example of why, at the very least, people in the SEO business need to be aware of the concepts of Conversion Optimization, and that we can play a role in it. Personally, I am striving to incorporate the fundamental aspects of it even in my SEO audits, not just in audits specific to it. Something that needs to be acknowledged and communicated to clients however, is that so many factors are involved that the testing and optimization process can be slow, which might not be something they want to hear. But just as the SEO process is slow at first, it’s a reality.

By: Jacob Schweitzer

Jacob Schweitzer — Sun, 22 Aug 2010 08:47:33 +0000

Alan,
Just recently I fell into the world of CRO while working on a client site. I’d been humming along doing the typical SEO stuff and getting good results – rankings climbing consistently, visitors increasing. Then there was a sudden drought in sales and the client was saying the site could be shut down if it continues. If they go down, I go down with them! So I recommended some user testing, took a hard look at the categorization / navigation of the site, and am waiting on some Crazy Egg heatmaps.

SEO is all fine and dandy when you are getting lots of visitors AND lots of sales but CRO comes to the forefront sometimes when sales are slow. A lot of it is not so difficult – good product descriptions, titles, and category descriptions. Things like this are just a pain in the butt to deal with / time consuming and a lot of site owners outsource them with predictably bad results.
Jacob Schweitzer´s last blog ..allambition- RT @seobook- New post- Yahoo! Search Now Powered by Bing http-wwwseobookcom-yahoo-search-now-powered-bing

By: Alan Bleiweiss

Alan Bleiweiss — Thu, 19 Aug 2010 08:41:08 +0000

So do I Michael. It’s like – if a site owner doesn’t know what to wear to the online marketing dance, they can always rely on that little black number hanging there. Because it (CO) works in ANY situation.

By: Alan Bleiweiss

Alan Bleiweiss — Thu, 19 Aug 2010 08:39:25 +0000

Warner,

How’d you guess what I was going to say there?