Come Hear Me Speak on the Google Survival Tips Panel @ SMX Advanced
If your site was negatively impacted by the Google Panda/Farmer update, or if you’re concerned that your site will be next as Google works to clean up their index, or if you just want to know how you can just focus on your business and not even care if Google goes down in flames, you’ll want to come hear me speak on the Google Survival Tips panel at SMX Advanced in June.
This advanced SEO panel, at what many people consider the single most important search conference in the U.S., will include Micah Fisher-Kirshner, SEO Manager, Become, Inc, myself and Mark Munroe, Director Search Audience, MerchantCircle. And it’ll be moderated by Danny Sullivan himself, so I’m not only going to have to have a killer presentation, I’m even going to have to be on my best behavior – no tweet-rants allowed!
Topics I’ll Cover
During my presentation, using real world examples, topics I’ll cover that ensure success at Google, Bing and other key referrer sources include:
- Proper Information Architecture
- Content Organization
- Topical Separation
- Off-Site UGC (User Generated Content)
- Optimizing for Other Search Sources
Real World Data, Principles & Concepts
I’ll show real world data of what works, what doesn’t and why. And I’ll help you understand why all of this boils down to the critical need to understand your user’s mind model.
When I’m done, you’ll have a much better grasp of the best way to not only optimize your current site, but how to anticipate where Google is moving down the road, so you can take proactive action BEFORE the next May Day / Vince / Panda update on the horizon…
So if you’re attending SMX Advanced, be sure to attend this invaluable panel. And if you’re not, be sure to tell @SusanEsparza she has to live-blog it for you!
And if you are attending, and we haven’t met yet, be sure to come by and introduce yourself, or better yet, contact me ASAP and let me know you want to join us for #EpicDinner – June 7th, at the four star Waterfront Seafood Grill at Pier 70, a stone’s throw from the conference!