From time to time, an article is just so valuable it stands the test of time. When that’s the case for a given article, we’ll migrate the article to this section of the site for easy reference.
To kick off this new feature, we’ve migrated Alan’s “6 key points to keyword selection” article, first written back in December of 2008. While much has changed in the past few years within the search industry, the way Alan and his team go about keyword selection has remained essentially the same. The only significant change in that time is how the Google Keyword tool has evolved.