Search Marketing Wisdom

How many times have you signed up to receive Google Alerts on a topic only to have your in-box filled with the most absurd and useless spam, regardless of the topic?  It happens to me all the time.  It used to be restricted to “news” related to client keyword phrases.  Initially, the alerts I had [...]

I am not a graphic designer by trade, though once in a while I’ll pretend I am for my own sites.  Usually it involves hours upon hours of research, dozens of trial and error attempts in Photoshop, and quite often completely scrapping what I thought initially was spot on.
This past fall I worked on my [...]

I was all set to write a new post blasting the AssHat SEO article that came out this past week in Entrepreneur magazine.  I actually wrote the whole article.  Sent out a whole bunch of teaser snap-shots through Twitpic.  Got a bunch of people all hyped up on my latest lambasting of AssHat nonsense that [...]

I caught a tweet this morning from @ClicksIM’s Jami Broom where she stated “Adwords is trying out contact forms as an extension of an ad – pretty cool, I think.”  The link was to a news brief over at SearchEngineLand.com, which provided a short overview of a more detailed review can be found over at [...]

Here it is, just a few days after I posted my tribute article to friends on Twitter.  And I’m still getting compliments, words of appreciation and praise.  When all I did was express my own gratitude.  The response was so big to that article that it actually took on a little life of its own.  [...]

It’s been said that it takes 10,000 hours of applied focus for someone to truly be considered an expert on a given topic.  Now, I’ve not spent 10,000 hours tweeting, though today I reached the epic 10,000th tweet.  And while I don’t necessarily think I’m an expert at Twitter, either as a social media marketing [...]

Rather than having the courage, willingness and fortitude to adapt and change with the times, the newspaper industry is instead, taking a much more old-boys club approach to finding ways to get back into financially flourishing. The latest cry is that we should allow them to violate U.S. antitrust laws… It’s sickening, deplorable, and though they claim that their failure would be threat to democracy, the TRUTH is that allowing them THEIR way would be the real threat to democracy…

So everyone’s all gaga over Twitter. And a thousand “Top Twitter Tip” blog posts. Yet with so many other things needing my attention on any given day, I quickly realized there has to be a better way to use Twitter than the default Twitter.com system and there were some really good tips already out there, yet just as many more that didn’t apply to me, someone who is both hoping to find new business opportunities on Twitter and also be able to educate my own clients on social networking. So I’ve come up with a list that fits that need…

If one of those “panel based” web statistic providers (think Alexa, comScore, Nielsen) tries to sell you their products, or worse, someone insists on making a business decision based on statistics from one of those “We really don’t have access to real statistics, but we have access to web servers so TRUST US” companies (think Compete.com), run for the hills…

Reputation Management isn’t just about me – it’s about me, the company I work for or own, the products or services we offer, the community organization I run or volunteer at. There’s more to it than you may think…