Search Marketing Wisdom

Often we as SEO professionals need to work with developers who create eCommerce web sites using their own proprietary solutions rather than an off-the-shelf product. When this happens, it’s up to us to work with the developers to ensure that proper SEO functionality is implemented. When I am working with a developer for the first time, I use the following rules and techniques as my ideal. Every aspect of these rules that can be applied, or adapted as necessary based on technical or budgetary limitations, adds one more SEO element to the online catalog system.

Choosing the highest quality keywords is the single most important factor when it comes to getting not only more traffic to a web site but higher quality traffic. There’s a lot of information out there on how to seed your site and integrate keywords when building links back to that site. Unfortunately, the vast majority of blogs, books, how-to sites and expert articles don’t really go into the sequential process of choosing, refining and grouping keywords.