Archive for the ‘Search Engine Optimization’ Category

Adobe Flash and SEO – the latest marketing hype – don’t be fooled

So Adobe and Google have announced that Google is now crawling and Indexing Flash content.  You can read Vanessa Fox‘s write up with details here at search engine land.  This is yet the latest attempt by Adobe to snow-job designers and developers.  Ever since they first claimed to add “SEO friendly” capabilities several versions ago, [...]

8 Key Points To Proper Site Design for SEO

If you are considering a redesign to an existing web site or creating a brand new site for the first time, there are some fundamental rules to every web site’s design and development strategy that need to be considered if you are to obtain maximum Search Engine Optimization value. Proper planning – The more SEO is incorporated into the design, content and architecture of a site, the less effort needed in working to get search engine placement value after a site is created.

Get indexed in Google in under one week

My brand new site, “Hey Dude Where’s My Site”, went online this past Thursday. I didn’t submit it to Google until tonight, when I posted a sitemap.xml file for it using the Google Webmaster tools. Within a half hour, not only were the first couple pages showing up for site:www.HeyDudeWheresMySite.com, but it’s already coming up on the first page of Google for my geo-location based terms.

The trouble with owning multiple domain names and pointing them at the same content

In the early days of the web it was a good policy to hold multiple domain names for one web site for copyright, or domain branding purposes, that’s no longer the case – multiple domain names pointing to the same content is now a negative because it causes perceived duplicate content. Google determines content and [...]

Get Listed Faster at Google and Yahoo – Sitemap.xml Files

For those of you who don’t know what these are, they are NOT the “old school” Site Maps – a page on your web site that lists links to all the other pages on the site in one place. Instead, a sitemap.xml file is a plain text file that sits next to your site’s viewable pages on the web server, but it’s only seen and used by the search engines. It tells the search engines what pages on your site you want indexed, and it lets them know their order of importance as well as the general frequency by which to re-index those pages.

Building links back to your web site through Press Releases for search engine optimization value

One of the more challenging aspects of building your web site’s search engine ranking is the process of obtaining enough links back to your site that Google and the other top search engines deem valuable. Quality vs. Quantity The more high quality links back to your site from other sites, the more your site is [...]

SEO FUNDAMENTALS LESSON 1 PAGE TITLES AND META TAGS

At WebSight Design, Inc., we manage the search engine optimization and search marketing initiatives for many clients, big and small. Quite often we inherit web sites built by someone else, and most of the time when that happens, I almost cringe at the keywords and page titles used. Too often someone didn’t understand the importance [...]

Upside down mentality – why giving your site a fresh look can do more harm than good.

Having a web site redesigned from time to time can be a good thing.  Maybe your visitors will see a fresh look and think they should spend more time on the site.  Maybe you’ve come up with a way to better organize the flow of information, or make the site experience more intuitive to use. [...]

Sweat Equity -Why you need to be willing to participate in your own site’s SEO initiatives.

Who this blog post is for: You want to be found on the first page at Google. You can’t afford to spend six figures on an SEO initiative. You don’t want to throw good money away. You’ve read my White Hat SEO Fundamentals page. You’re not sure what to do first. Fundamental site aspects for [...]

The Fear Factor – the most under-discussed fact about search engine optimization.

The Fear Factor – the most under-discussed fact about search engine optimization. Heavy duty opening line huh? Mentioning the word fear when it comes to Google, search engine rankings, and the need to be found at the top of search engine results pages (SERP’s) is not something you’ll get from most consultants or experts. Yet [...]