Search Marketing Wisdom

It’s been 11 days since I wrote my article on Deceptive SEO tactics and how to uncover them (The Deceptive Case of the Coolest Guy On The Internet). Since then I’ve gotten a lot of positive feedback (YAY ME!) and one “Watch your back now” warning comment. Now THAT’s an interesting result! (See below for details). So of course I had to go snooping to find out if I should hide under the covers, and found more deceptive SEO…

If you get pitched by anyone who tells you they’re going to show you the secret way to build your business, or drive traffic to your web site, or that all you need to get onto the first page of Google is through links, run for the hills as fast as you can. But how do you know if something is a deceptive SEO tactic or scam? Here’s one way that works for me…

if all you want is to get people to show up at your web site for 15 seconds then leave, then I suppose you can if you want to. but obviously if you want people who are going to come to your site to buy your products or hire you for your services or read your blog or participate in your social network in an interactive and return-visit way, then the offer is most definitely in my opinion, deceptive and manipulative.