Archive for the ‘Web Analytics’ Category

Competitive Insight, Girl Scouts and Hells Angels

If one of those “panel based” web statistic providers (think Alexa, comScore, Nielsen) tries to sell you their products, or worse, someone insists on making a business decision based on statistics from one of those “We really don’t have access to real statistics, but we have access to web servers so TRUST US” companies (think Compete.com), run for the hills…

Why Google Analytics is flawed

GOOGLE ANALYTICS – FLAWED AND MISLEADING?
As the resident SEO and SEM expert at WebSight Design, Inc., I am responsible for managing the search engine optimization efforts for all of our over 600 web sites. At WSD, our clients range from the smallest sole proprietors to Carlos Santana, Sammy Hagar, and the band Tool. [...]