Comments for Search Marketing Wisdom

Comment on 24 Tips on Hiring an Apprentice by Here’s Your Essential IM Reading This Month

Here’s Your Essential IM Reading This Month — Tue, 07 Sep 2010 04:01:20 +0000

[...] Bleiweiss knocks it out the park with these tips on hiring an apprentice. Reminds me of something I saw via Problogger.com, Outsourced My [...]

Comment on So You Want To Test SEO? by Jey Pandian

Jey Pandian — Wed, 01 Sep 2010 17:07:24 +0000

Hi Alan,

You wrote enough that anyone with a basic understanding of statistics use recursively to find the other stuff. I understood.

Thank you.

Comment on Conversion Optimization is the new Black by Alan Bleiweiss

Alan Bleiweiss — Sat, 28 Aug 2010 17:11:48 +0000

Dennis, there’s call tracking solutions – and even better something like MyNextCustomer – ties everything together – where you can assign a phone number for offline campaigns and it registers in the MNC data. Not sure if they have local numbers though.
Alan Bleiweiss´s last blog ..24 Tips on Hiring an Apprentice

Comment on Conversion Optimization is the new Black by Dennis van der Heijden

Dennis van der Heijden — Sat, 28 Aug 2010 13:27:29 +0000

Hi Alan,

Did you ever see something like a phone-number that triggers a load of a web-page. That would be perfect! Like pick a local number (same area code as you number) and that way you connect it to an online campaign. Nothing fancy but that way any analytics program can pick it up and mark a conversion.

Regards,

Dennis
Dennis van der Heijden´s last blog ..86 Ways to Increase Conversion- Part 4

Comment on Conversion Optimization is the new Black by Alan Bleiweiss

Alan Bleiweiss — Tue, 24 Aug 2010 06:00:10 +0000

Wonders never cease. Be sure to check out my articles at Search Engine Journal http://www.searchenginejournal.com/author/alan-bleiweiss/

Comment on Conversion Optimization is the new Black by Michael L.

Michael L. — Tue, 24 Aug 2010 05:14:38 +0000

Hey Alan,

I was perusing this web site and voila, there you are!
Very nice. Thought I’d say hello.

Michael

Comment on One More Complaint Against TOPSEOs – Are they a shakedown operation or legitimate service? by Mitchell

Mitchell — Sun, 22 Aug 2010 20:11:21 +0000

Read the terms and conditions; and/or try to sign up. It is a minimum $1k per month fee with a minimum 6 month commitment. The more you spend on advertising on TopSEO the higher you can rank. It is a total scam designed for deceipt – so why would they post that? Obviously they want to be considered the “official authority” but can’t be bothered to put the work in to make it legitimate.

Comment on 24 Tips on Hiring an Apprentice by Christina

Christina — Sun, 22 Aug 2010 13:33:40 +0000

Exactly what I needed. I’m planning to hire an apprentice and this will really be helpful. Thanks.

Comment on Conversion Optimization is the new Black by Jacob Schweitzer

Jacob Schweitzer — Sun, 22 Aug 2010 09:12:14 +0000

I agree, I sometimes ignored glaring CRO issues and focused on SEO related aspects in my audits. In the future I will be including these as well so they (developers, designers, etc.) can start fixing them while I work on the SEO issues. We got really valuable takeaways from the user testing – 3rd party opinions are worth their weight in gold. Its easier for them to say ‘your categories suck’, for example. The nature of the SEO consultant – site owner relationship is such that we want to keep them happy so sometimes it is easier to leave such things unsaid.
Jacob Schweitzer´s last blog ..allambition- RT @seobook- New post- Yahoo! Search Now Powered by Bing http-wwwseobookcom-yahoo-search-now-powered-bing

Comment on Conversion Optimization is the new Black by Alan Bleiweiss

Alan Bleiweiss — Sun, 22 Aug 2010 09:00:48 +0000

Jacob,

This is a very good example of why, at the very least, people in the SEO business need to be aware of the concepts of Conversion Optimization, and that we can play a role in it. Personally, I am striving to incorporate the fundamental aspects of it even in my SEO audits, not just in audits specific to it. Something that needs to be acknowledged and communicated to clients however, is that so many factors are involved that the testing and optimization process can be slow, which might not be something they want to hear. But just as the SEO process is slow at first, it’s a reality.