• How important is it for your web site to be found in the search engines?
• Does your business depend on reaching people who don’t know your web site exists?
• What will it take to get your site found in organic search results?

COMPREHENSIVE ANALYSIS

Professional SEO Audits involve a comprehensive analysis of your existing web site inside and out, as well as a deep review of your competitive landscape online.  The primary benefits of an SEO audit include helping you understand where your site falls short from a search engine indexing and ranking perspective.  They unlock the keys to prospering through people finding your site when they conduct a search at Google, Bing and other search engines and web directories.

MORE THAN AN AUDIT

While most SEO audits will list many, if not all of the things wrong with your site from a search engine optimization perspective, my audits also include a full industry best practices action plan tailored to your unique situation and market focus.  Every problem area I list and describe in my audits is followed by a tasking recommendation – actionable information that becomes the road map to achieving high rankings in Google and other search engines.

SEO ACTION PLANS

It’s one thing to spit out typical things most sites lack in regard to SEO.  It’s another matter altogether to be handed the step by step, prioritized tasks necessary for you to truly achieve long lasting results.  Every SEO audit I write includes an action plan based on SEO best practices, tailored to your specific circumstance.  With prioritization to every action item in the plan, this allows you to move forward on the most important tasks first.

This is critical to most business owners and site managers because implementing an entire audit’s action plan can quite often require more time, resources and expense than you might otherwise be able to afford.  Perhaps it’s due to overall financial reality, or departmental budgetary constraints.  Whatever the cause or reason, with one of my SEO audits, you can be sure you’ll have the ability to tackle what you can today, and what to focus on as time and financial resources permit.

ANATOMY OF AN SEO AUDIT

Every audit I perform is custom tailored to your specific situation.  Generally speaking though, an SEO site audit should include, but not necessarily be limited to:

• Top Keyword Phrase Analysis – Evaluation and priority grouping of 200 to 1000 phrases
• Deep Content Analysis – Content depth and seeding review, cross-page SEO relationship review
• Code Level Analysis – Under the hood examination of SEO factors
• Related Site Analysis – Review of top performing sites in your market
• Social Media Landscape – Review social media landscape in your market

( For more information read my article on the anatomy of an SEO Audit part 1 & part 2 )

IMPLEMENTING TASKS

While you might have come here hoping to learn that I would be your one stop resource for all things SEO, the fact is that, while I have, over the years, worn all the SEO hats, these days I focus mostly on performing high end SEO audits.  From there, I will be happy to introduce you to a few highly skilled consultants – people and companies in the search marketing industry I trust implicitly, who can implement the action plan portion of my audit.  Alternatively, you are free to shop around to find someone you can hire to do this work, or perhaps you already have a developer or designer who can do the work.

SEO CONSULTING SERVICE

If you choose to work with a 3rd party company or consultant to implement the plan contained in one of my audits, I may be available to provide ongoing consulting services in order to help facilitate that implementation.  I can not guarantee my availability to every audit client simply because of my existing schedule.  Not only do I have a full plate already, I happen to spend a good amount of my time blogging – both here, and as a columnist at SearchEngineJournal.com, and putting in the footwork to stay ahead of the curve when it comes to current best practices, through online research and attending industry conferences.

SEO AUDIT COSTS

So how much does a truly comprehensive industry best practices SEO site audit cost?  Well, that depends on several factors.  Do you already have a web site, or are you just now about to launch one?  What is your market focus?  How deep is the competitive landscape?  How big is your site?  How important is social media to your business or to your competition?

All of these factors go into determining the cost of an SEO audit, which might take as few as 10 hours and as many as 50, or more.  Generally speaking, audit pricing starts at $2500.00 and can go up from there.

FREE SEO AUDITS

But what about all those companies offering a free SEO site audit?

Ah yes – some companies, even some reputable companies, offer free audits.  I no longer do so for several reasons.  First, I’m not just going to do a cursory review of your site in less than an hour.  It’s going to take at least ten hours to fifteen hours of my time.  Would YOU expend fifteen hours of your work week with the end goal of handing someone the step by step comprehensive road map to their ultimate success in business?

If you would, I heap praise upon you.  If you’re like me, and most hard working people in the world, you’d be a fool to do so.

PROVEN INDUSTRY EXPERTISE

When it comes to SEO, my experience is proven. But don’t take my word for it.  Read what clients and colleagues have to say about me on LinkedIn.  Or follow my column at SearchEngineJournal.com, one of the search industry’s most trusted resources, and an Ad Age Power 150 marketing blog.  And when there’s an issue or consideration I’m not an expert on, I know who to turn to for answers – some of the most well respected experts in our industry.

And truth be told, once I hand you that audit, you’re free to walk away – to go somewhere else for the implementation.  In fact, as I’ve communicated above, I encourage it!  So this is my business – SEO AUDITS are what I do for a living.

So when you hire me for this service, you can be assured you’re going to get the best audit possible.

The only question left, then, is, are you ready to achieve the goals you hope to online?

If so, contact me today and we’ll discuss your SEO audit needs.