Posts Tagged ‘comScore’

Competitive Insight, Girl Scouts and Hells Angels

If one of those “panel based” web statistic providers (think Alexa, comScore, Nielsen) tries to sell you their products, or worse, someone insists on making a business decision based on statistics from one of those “We really don’t have access to real statistics, but we have access to web servers so TRUST US” companies (think Compete.com), run for the hills…