Posts Tagged ‘quality score’

Google AdWords Ad group phrase to landing page matching

For most clients, the average cost per click ranges from $2 up to about $6. For others in more competitive fields, that cost can climb to $20, $50 or even as much as $90 for a single click. So one of our primary responsibilities is to do all we can to manage the AdWords account in a way that ensures the highest position possible with the lowest cost per click…