The Google Home Page is getting extremely crowded lately. First, they squeezed the sidebar AdWords listings closer to the organic results. Then they added “microformat”, Images in the sidebar product ads, “Google Checkout” buttons, snippets, and “Shopping results” WITH images, right in the organic results. Then came breadcrumbs, and what people are starting to report – THREE entries in the organics for some top listings. The result is serious implications for the visitor experience, and the job of SEO…
With enough time, leverage and client budgetary willingness, if you apply best of breed SEO techniques, you can achieve your SEO goals. In spite of the bloody knees you get along the way…
Choosing the highest quality keywords is the single most important factor when it comes to getting not only more traffic to a web site but higher quality traffic. There’s a lot of information out there on how to seed your site and integrate keywords when building links back to that site. Unfortunately, the vast majority of blogs, books, how-to sites and expert articles don’t really go into the sequential process of choosing, refining and grouping keywords.
