About Search Marketing Wisdom
“The people behind this site aren’t just colleagues. They’re people I’ve learned from, leaned on, and trusted for years. I’m proud to share this space with them.”
Alan
Where it All Started
I first registered SearchMarketingWisdom.com in July of 2009. I had been performing SEO for nine years at that point.
It was time to share my knowledge.
Back in the day, it was in blog format, like most informational sites have always been.
Except that’s not entirely true.
Always Advocating Better Topical Organization
Since the first audit I performed in 2006, I have always advocated that for professional businesses, important content, evergreen content, should not be relegated to a blog.
Needless to say, with the relaunch of SMW, I felt it was time to listen to my own recommendations.
Educational Action Oriented Guides
A significant portion of content is going to be available in the form of guides. How-to, and step-by-step instructional pages.
Where reasonable, guides will also provide educational insight.
We don’t want you to just take our recommendations and implement them without understanding why you’re doing it.
In addition to guides, we’ll be providing recommendations for resources to help you do the work you do, better.
We’ll provide other types of media beyond just words on pages.
And yes, we’ll even have a blog, limited to news & time-sensitive updates, as well as industry related rants.
Knowledge Gained Knowledge Shared
The site will serve as a hub for an SEO “brain trust”. Industry veterans with proven success.
An “Ask the Team” form will let users submit questions, with answers shared on-site. Our aim: educational, informative, and timely content.
Surrounded by Expertise
I’m humbled to have initiated this journey. I am honored to say every participant is someone I personally respect, admire & trust. I’ve known each one for years.
When these people speak, it’s wise to listen.
From now on “we” represent the “wise owl” logo that’s been my brand logo since my first version of Search Marketing wisdom.
Turning Search Marketing Wisdom into an E-E-A-T-driven brain trust gives it both legacy & momentum. It’s not just about reclaiming my voice — it’s about elevating others who’ve earned theirs, too.
It’s my hope, as the wise guy who came up with this hair-brained idea, that you’ll find at least one thing on this site that can help you be a better professional.
It’s our collective hope, as a team, that you come with an open mind, a genuine willingness to be honest about your knowledge limitations, & a willingness to learn.
If, as I suspect, some of you may find there’s no new information here, that’s okay. It’s all good. We know we’re not the only ones who have the experience, the critical thinking skills needed to succeed in our industry.
What we do ask, in that case, is please be respectful. Cooperative Competition, or “coopetition” is a concept I learned in my early days building sites when I was the President of the Long Island Webmasters guild. I like to live that way even now.